Effects Of The Color Red On Task Distraction Essay

Effect of the Color Red on Task Distraction Brennah Ross Villanova University Abstract The impact of the color red on task distraction frequency was explored within an academic setting. A 25 year old female graduate student was observed repeatedly during note-taking sessions. Red ink was used to activate an avoidant-motivational state, while blue ink was used to activate an approach-motivational state. Scope of attention (narrow vs. broad) and cognitive processing style (vigilant vs. flexible) were examined through the simple, detail-oriented task of note-taking. Results were not statistically significant, and therefore conclusions cannot be drawn regarding the influence of color or motivational state on frequency of task distraction when performing a cognitively low-demand task. keywords: color, red, avoidant motivation, vigilance, task distraction, academic Effect of the Color Red on Task Distraction When asked about the psychological effects of color, most individuals retrieve anecdotal stories which they believe to be universal truths. Majority of people can recite that blue is calming, while red indicates danger and elicits concern. Very few individuals understand the associatively learned or biologically ingrained nature of these statements. Abundant research exists pertaining to the applied nature of color and behavioral implications in contexts such as advertising and marketing (Elliot Maier, 2007). 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